What is a Persuasive Letter in Banking?
A persuasive letter in banking is a formal letter written to convince a bank to take a specific action or reconsider a decision. The purpose is to influence the bank’s decision in the customer’s favor using logic, politeness, and valid reasoning.
Why Write a Persuasive Letter?
- To request waiver of charges or penalties
- To appeal for reconsideration of a loan application
- To negotiate loan terms
- To convince for policy exception
- To request priority service due to urgency
Key Features of a Persuasive Letter
- Polite and respectful tone
- Clear purpose of the request
- Strong reasoning or justification
- Supportive evidence (if applicable)
- Professional formatting
Structure of a Persuasive Letter
- Sender’s Details
- Receiver’s Details
- Subject Line
- Salutation
- Introduction (state purpose)
- Body (provide reasoning and justification)
- Conclusion (repeat request politely)
- Signature and Contact Info
Sample Persuasive Letter (Request to Waive ATM Charges)
Masnun Salehin
A/C No: 123456789
ABC Bank Ltd, Dilkusha Branch
Dhaka.
Date: 15 April 2025
To
The Branch Manager
Uttara Bank Ltd
Daulatpur Branch, Khulna
Subject: Request to Waive ATM Charges
Respected Sir,
I am writing to respectfully request a waiver of the ATM charges applied to my account on 12 April 2025. Due to an urgent family emergency, I had to withdraw cash using a different bank’s ATM, resulting in additional fees.
As a regular and responsible customer of Uttara Bank Ltd, I kindly urge you to consider my situation and waive the Tk. 200 fee incurred. I assure you of my continued loyalty and responsible account usage.
I hope you will kindly review my request favorably.
Sincerely,
Masnun Salehin
Mobile: 017XXXXXXXX
Email: Masnun15@email.com
