Learn how persuasion works in sales communication. Discover proven techniques like emotional appeal, social proof, and urgency that influence buying decisions.
Category: BCFI
Mastering Persuasive Written Messages in Business Communication
Discover how to write effective persuasive written messages for sales, fundraising, proposals, and workplace influence. Learn structure, tone, and strategies that work.
How to Use Indirectness for Bad-News Messages in Business Communication
Learn how to communicate bad-news messages effectively using indirectness — including refused requests, adjustment refusals, and credit denials — while maintaining professionalism.
Directness in Business Letters: Good-News and Neutral Messages Explained
Learn how to apply directness in specific business letters like inquiry, order, claim, and adjustment messages. Enhance clarity and professionalism in workplace communication
Other Types of Communication: Downward, Upward, Horizontal & More
Explore other important types of communication beyond verbal and non-verbal — including downward, upward, horizontal, formal, informal, internal, external, oral, written, spoken, and listening.